Food waste today is not only an environmental issue but also an economic and ethical challenge. Yet, a powerful movement is emerging worldwide to turn this problem into an opportunity: upcycling.
What is Upcycling?
Upcycling is the process of revalorizing food ingredients that are no longer used or valued in the supply chain by transforming them into nutritious, high-quality products. This approach not only reduces waste but also fosters sustainability and innovation.
What Do the Numbers Say?
Recent data shows that the upcycling movement is experiencing significant global growth:
• In 2023, sales of certified upcycled snack products grew by 133%.
• The broader sector recorded 43% growth.
• 60% of natural channel shoppers and 39% of other consumers are willing to pay more for upcycled products.
• On average, consumers are ready to pay 9.7% more for brands committed to sustainable production.
Source: Upcycled Food Association (UFA) and SPINS, 2023
Where Does Saledo Stand in This Transformation?
At Saledo, our production model is rooted in sustainability—placing us right at the heart of this transformation. Our mission is to bring surplus green bananas back to life by turning them into gluten-free, high-fiber, functional foods.
This is more than just a product; it’s a vision and a lifestyle. With our innovative approach, we are increasing healthy food consumption while reducing environmental impact—not only thinking of today’s needs but also tomorrow’s.
Why Now?
The world is changing, and habits are shifting. In food choices, sustainability and conscious consumption are no longer luxuries—they are necessities. This is exactly the time for upcycling brands to take action.
If you’d like to talk about upcycling, collaborate, or learn more—reach out to us.
Write to us, and let’s transform together! [email protected]